Tag Archives: find real estate agent

Why List with a Boutique Luxury Broker?

After extensive tenures as a broker with RE/MAX and Keller Williams I experienced something interesting. The buyers interested in my listings paid no attention to the firm I was with as a listing agent.

Yes, they paid a lot of attention to my marketing campaign and of course the home itself, but often, when speaking with them, they did not even notice what brokerage firm I was affiliated with.

At first I thought it a bit odd. After thinking about it for a while, it made sense. Why would they care? It is not about the listing agent in the eyes of the buyer. It is about the home. It is also about the emotional hot buttons that my campaign triggered. But I was invisible to them for the most part and so was RE/MAX or Keller Williams.

The other reality is that big box brokerage firms, national brands, virtually do nothing to help get listings sold. It is all the agent. This creates a dilemma for most home sellers. Most real estate agents have no formal education in marketing and advertising. I was lucky in this regard. My grandfather owned an advertising agency and packaging design firm. I grew up around advertising. I graduated Beta Gamma Sigma from a great business school with a degree in marketing. I guess it is in my DNA.

So all of this motivated me to study the best way to market luxury homes across the globe. Thrive has an unparalleled global marketing strategy for luxury listings that includes extensive syndication, ads in the Wall Street Journal, The New York Times, The Herald Tribune, The Robb Report and much more. This is expensive but it is the way to get top dollar. It is called Thrive Global Reach. Please emailPrint us to learn more.

Hiring the right broker to sell your home is a big financial decision. He or she better be a master marketer. Don’t be fooled by the logo on their business card. Dig deeper.

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How to Find a Realtor

…or how to I find a real estate agent that really knows what they are doing…
Real estate agents are commodity these days. Last time I checked there were over 450,000 agents in California alone.

That’s a lot.

You have heard of the 80/20 rule. In our industry it is more like the 99/1 rule. For one thing about 9 or 10 quit the business in their first year.

For the ones that stick it out for the long term, most of those do not do much business. That is why we developed (in our biased opinion) the most comprehensive training program for agents that takes months to complete. In addition, once they complete the training, deal making coaching commences. All with the intention of getting our sellers top dollar, finding buyers the perfect home for a great price and providing the best customer service possible.

But let’s get back to the question at hand; how to find a realtor. And I am assuming what you really mean is how to find a good realtor.

This is a very important decision for most people because the wrong choice can mean thousands of dollars in their pocket. In some cases hundreds of thousands. Remember we are in Southern California with high prices for homes.

Flying Solo or Not?
One thing that most people do not consider is whether or not the agent is flying solo or are they part of a deal making team. Most agents fly solo. What I mean by that is even if they are with a national firm, most agents are left on their own because many in house brokers are more administrative and do not support the agent in terms of deal making. We structure Thrive the exact opposite of that.

Having tenures with RE/MAX and Keller Williams, I witnessed how the regular real estate agent is left on their own and the service to clients can suffer if there are needs of the client beyond the experience level of the agent.

Resume
The agent you are considering should supply you with their bio. Are they educated? We prefer to hire agents with a college education. Are they members of the California and National Association of Realtors? What local boards are they members of? Have they ever had a complaint with the Bureau of Real Estate? These are all considerations that you should consider because they are factors for us when we consider hiring and agent.

Experience
While experience is an important factor, if they are part of a deal making team, you need to look at the experience of the team. How many years in the business, what type of transactions of they done in the past? Do they have testimonials? Have the navigated complicated transaction successfully?

Trust
Entrusting what may be your biggest financial asset in the hands of a real estate agent, you have better have a strong sense of trust. If it is not there, keep looking.

Are they a Super Producer?
While this sounds great, being a super producer means super busy. Maybe you need an agent with adequate time to really focus on your transaction.

Confidence
So you may be thinking how to find a realtor that is smart and confident? Great real estate agents are very confident people. They are also very professional and they usually dress for success. Pay close attention to your first impressions. If they are impressive and sure of themselves, they are probably good negotiators. You need someone that is skilled in the art of negotiation.

Market Knowledge
During their listing presentation, the agent needs to demonstrate extensive local market knowledge. They also must know firsthand, what your home should sell for. If you are buying, your agent needs to know the neighborhoods intimately.

Communication
One of the biggest complaints both from home sellers and home buyers is poor communication from their form agents. We train our agents to provide a detailing marketing report to sellers no less frequently than once a week and to call all active buyers every day. Yes, every day, to ensure them that they have checked the market for new listings. We have high standards in this regard on you should too.

Marketing
If you are selling a home, we train our agents to provide sellers with a detailed presentation of the nuances of marketing homes today, particularly luxury homes. In addition, our listings are syndicated all over the world for maximum exposure.

You need to investigate these aspects with any agent you are considering hiring to sell your home.

If you would like more information about real estate, please connect with us. We are here to help.