“I and selling my home and I want a great agent”. But after the sale the seller is not satisfied.
Here is a fact that always surprises young real estate agents when they learn it.
When home sellers are surveyed by the California Association of Realtors and asked about their biggest complaints that they have about their real estate agent after the home has sold, what do you think that might be?
Invariably most agents say price when trying to guess the answer to this question. That is the obvious answer. Of course homeowners wish the home had sold for more money. Right?
Wrong. Time and time again when home sellers are surveyed, their number one complaint is that their agent did not communicate well enough or often enough with them during the home selling process.
Wow. I have always found this fact interesting. But when I think about it, I know why. Many times agents list a house, through it on the MLS, put on the key box, through together a flyer to place in the home and get on with other things. They wait for the offer to come. They do not follow up well or sometimes not at all with showings and the buyer’s agents.
If the house does not sell, the listing agent avoids the seller like the plague because they don’t know what to tell the seller except lower the price. And they avoid the call because they fear the seller will tell him or her that they not doing his or her job well enough. Many time sellers have to chase down the listing agent to get updates.
When I observe this type of poor customer service, it is no wonder why the survey reveals these frustrations so many sellers have.
So what’s the solution for sellers? Find an agent that has communication systems. A listing agent/client communications system. This system should include a follow up system for every showing to obtain feedback. It should also include a communications schedule with the seller to provide critical market feedback among other things.
We have a training session in our agent online university devoted to teaching these systems.
We like to think of the relationship with our sellers as a partnership, not a potential confrontation. So we train our agents, when you hear “Selling My Home” turn on the customer service and communication systems.